The Mohammed Bin Rashid Al Maktoum Creative Sports Awards is one of Mohammed Bin Rashid Al Maktoum Global Initiatives' entities. This particular entity is taking the OOH scene in Dubai by storm to spread the news about the award, which had been halted and postponed one year due to COVID-19. The new deadline for applications is September 15, 2021. On November 22, 2021, the results will be announced. The purpose of the award is to recognize individuals, teams, and organizations who have made major contributions to the sports scene, therefore inspiring them to accomplish even more achievements for the advancement of sports, not only locally, but also in the Arab region and around the world. The International category of the award is open to all Summer Olympic International Federations and is intended to acknowledge and promote the best initiatives in sport-related projects or programs, such as tolerance, knowledge management, community empowerment, and addressing challenging issues such as the COVID-19 pandemic. ASOIF members can submit an entry for the award, which will be reviewed by a committee of referees designated by the award's Board of Trustees regarding the evaluation criteria. The winning International Federation will receive a cash prize of USD 250,000 to help fund development projects and activities. The visuals remind people to “Nominate Now” and until the 15th of September, 2021, through the website. The yellow, red, blue, and orange color splashes exhilarate people and push them into participating. “Glory Belongs To Those Who Make It” is inscribed across the billboard as a motivational slogan. The simple and dapper billboards bounce back to the prestigious award and high status of UAE Prime Minister Mohammed Bin Rashid Al Maktoum. The new campaign spiked up in the first week of August on digital screens in Dubai.
