It seems that Mohamed Henedy is the most active celebrity on billboards, especially in representing famous brands and leading more than a few campaigns at a time. This time, the superstar surprises his audience and fans on Cairo's OOH arena with the new comedy movie, titled “El Ens W El Nems (The Humans and the Mongoose) or الانس والنمس. The movie features the megastar Mohamed Henedy and the lovely actress Menna Shalaby, alongside stars like Sabrine, Amr Abdel Geliel, Mahmoud Hafez, Arfa Abdel Rassoul, Donia Maher, Sherif El Desouky and Bayoumi Fouad. The movie was scripted by Kareem Hassan Beshir and directed by veteran filmmaker Sherif Arafa. Although the movie was released during the pandemic, it managed to earn great success, with 17 million EGP of box office revenue in just the first week since its release, proving to be a triumphant blockbuster. In a horror framework, the background features the iconic comedian in Pajamas, reflecting the humorous aspect of the movie, surrounded by zombies and supernatural creatures, embodied by a group of lovely actors and actresses. The plot of the film centers around a poor government employee, played by Henedy, who lands in a lot of trouble due to the profession of his father, while he falls for a girl (Menna Shalaby) who tries to help him in a comedic narrative with some funny jokes and comical themes. Do you want to delve deeper into details about the Union of Video Makers’ OOH campaign for El Ens W El Nems? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
