Centrepoint preps Dubai for the “back to school” season in an OOH campaign that offers a bigger selection of choices and larger value, after their last campaign with a super sale. The massive store aims to be a single fashion stop for the whole family. Centrepoint outlets are huge stores that sell well-known brands. It is the ideal shopping destination for the entire family, with a large variety of high-street fashion clothing, accessories, stylish footwear, beauty and grooming items, baby and child necessities, home décor, and everything in between. The ‘My School, My Way’ campaign consists of school shoes, sports shoes, backpacks, water bottles, sets, lunch boxes, trolleys, lunch bags; accessories like socks, educational toys, stationary items, sunglasses, and more. With many renowned brands, the motto of the campaign is “More Choice. More Value.” The spotlight on the OOH ad focuses on six models, children and adolescents of differing ages, in a school gym, dressed impeccably in school-appropriate clothes. The youngsters exude a neat and polished demeanor in white shirts, jeans or black trousers. They are surrounded by backpacks with various designs, as well as another girl going down some stairs. There is another, more vibrant visual, with pink and orange tiles background behind another squad of young models. Resting their feet on multicolored tires with comfy-looking shoes, the posers are smiling cheekily, lighting up their entire faces. Once again, an array of backpacks surrounds them while their outfits follow the same black-and-white theme. The school-oriented campaign launched in the first week of August, with various types of billboards, such as hoarding, uni-pole, and mega com.
