There’s nothing like the visage of an ice-cold malt drink to stimulate the senses in the smoldering heat of the summer. That’s a fact that didn’t go over Moussy as their latest campaign brings the entire pantheon of flavors to “complement the good times”. Brandished as the signature Non-Alcoholic Malt Beverage originating from the mountains of Switzerland, Moussy is popular for its distinguished taste, and a cornucopia of flavors including apple, strawberry, peach, lemon mint, pomegranate, raspberry, and the signature original taste. The solid red background works to accentuate the brand’s name, as well as the tagline. The Moussy bottles gang up to take the entire space on one of the billboards, standing proudly side by side, inviting the gazes of thirsty drivers going by, and inciting them to purchase a cold bottle to quench their thirst. Want to learn more about Moussy’s OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
