Food Crowd debuted on the OOH arena of Dubai in an appetite-stimulating fashion, where it allows people to cook restaurant-quality meals at home by introducing a DIY cooking kit, named “Cook it”. Food Crowd is operated by Al Dahra Food SP LLC, a significant worldwide agricultural leader focusing on cultivating, producing, and selling essential food commodities and animal feed, as well as end-to-end supply chain management. Food Crowd endeavors to connect and communicate with the community through the foods they cook by giving the UAE community the freshest food from farms directly to their plates with the best quality products ever. The visuals display delicious dishes and fresh food commodities scattered on a green-themed background. Since the green color is associated with nature, the imagery conveys healthy and natural feelings, so the choice of the green color was opportune. In addition, the brand has a strong commitment to sustainability, where all packaging is reusable and the highest hygiene standards are followed. Food Crowd helps to make the most of one's cooking, as it introduces a DIY Cooking Kit, presented by signature chefs to prepare restaurant-quality meals from home. With the tagline “Crave it? Cook it”, the CookIT box introduces a new perspective on grocery shopping by combining pre-measured meals for two to six people with a selection of ten simple gourmet recipes accompanied with step-by-step instructions. Customers have the privilege to choose their preferred meal via the Foodcrowd website or app, also the new CookIT box includes ingredients with the recipe instructions, delivered to the doorstep. This campaign emerged in the third week of July in a limited location on Hoarding Billboards in Dubai
