Leading cosmetics brand Eva has launched a new outdoor campaign to announce their latest innovation in men’s cosmetics under the name of “Expert”. Part of their product line “Man Look”, the new Expert range includes natural ingredients and innovative treatments that will “exceed your expectations”. The ads showcase a variety of shower gels and hair products over dark backgrounds. The campaign was launched during the second week of November and uses Large and X-Large uni-poles, Gates, Billboards, and Lightboxes across several districts of Greater Cairo.
