The striking imagery of Palm Hills Developments’ new OOH campaign is a sight to behold. Billboards adorned with images of a woman dancing freely on the beach with her dress floating around her in a liberating aura, a married couple strolling with their daughter in the father’s embrace, with the smooth golden sands between their toes, and lastly a serene visage of the woman and her husband standing on the beach, staring into the seemingly endless ocean.These visuals manage to convey a strong and clear promise that life inside Hacienda West is something truly special and transformative. With slogans such as “Reimagine yourself” and “Feel alive”, it’s clear that the campaign is focusing on the theme renewal and rejuvenation. The opportunity of living in Hacienda Bay is shown to bring about youthfulness to the soul, and tranquility to the mind. These calm themes work spectacularly with the peaceful aesthetic, to give an inviting and alluring effect to the whole OOH advertising campaign. This dreamy design however didn’t neglect practicality, by weaving valuable information in the ad copy design. The company’s website and hotline are displayed at the bottom-right corner, without feeling out of place. On the contrary, they feel like the suitable conclusion to the visual journey of the onlookers’ eyes, who should be extremely tempted by the ad at this point to inquire more about the coastal resort. Do you have any inquiries about Palm Hill’s OOH campaign? You can find out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
