Dubai CommerCity is a pioneer in E-commerce free zones that is changing the way people deal with business. As announced on its outdoors campaign across the city named “Set Up and Grow”, Dubai CommerCity promises to provide a sufficient and stable foundation, from which one may expand their business through revolutionary support programs, business setup, contemporary infrastructure, and fantastic networking opportunities. It can meet all business needs, with advice from e-commerce experts and specialized consultation services, such as e-commerce strategy creation, customs consultation, performance marketing, and content services. The hoarding billboards, which took place on Sheikh Zayed Road in Dubai, caught the eyes of everyone going down the road. The campaign name “Set Up and Grow” is written in huge, white letters across the billboard, in both Arabic and English. They featured professional-looking businessmen and women, as well as a construction worker overlooking plans in an industrial site with one of them. This slick design conveys the level of expertise and professionalism on offer. A commercial building is present in the outdoors ad, adding to its white-collar effect. The ads convey an executive quality to the company that adds to their competency. The plum purple color that dominates the billboard also achieves this, as this specific tone is associated with wealth and ambition. The campaign is full of information, such as the website, contact number for both calls and SMS and their early bird offer. The early bird offer includes a sale up to 50% and an additional 10% off on the 5-year lease, from June 22nd to the 15th of September 2021 only. This offer is highlighted in a gold hue to engage bypassers. This new limited campaign started in the third week of July in Dubai.