The leading company in the field of building and management of tourist resorts in Egypt, LASIRENA GROUP strikes Cairo's OOH arena, celebrating 15 years of happiness and achievements. LASIRENA GROUP’s new campaign has popped up after years of disappearance from the OOH scene since its last OOH campaign. The visuals feature a mermaid's tail, displayed with two fused colors; the purple and aquamarine to give the full underwater effect, as well as appearing with its renowned mermaid logo. LASIRENA GROUP is thrilled to celebrate its 15 years anniversary of happiness, passion, hard work, and trust since its establishment in 2006 in the real estate market. LASIRENA GROUP is showcasing its achievements throughout 15 years on billboards, delivering about 15 successful projects, developing 3 million square meters, and serving more than 20K satisfied families. In addition, they are displaying all the projects they have executed, including La Sirena Sharm El-Sheikh, La Sirena Palm Beach, La Sirena North Coast, La Sirena Oyoun Mousa, La Sirena El Zaafarana, La Sirena Ras Sidir, Majesty Village, La Sirena Mini Egypt Village and more distinctive projects. Do you want to delve deeper into details about the LASIRENA GROUP's OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.