Jordan brand, an extension of Nike, rises on Dubai's OOH arena raising awareness on the store's opening at The Dubai Mall. Jordan connects art, design, innovation & inspiration in the new concept store at the largest mall in the world, adopting a sport-focused layout & overall theme. The store will be fully stocked with the latest Jordan footwear as well as in-store digital features and the instalment of fine art from a variety of artists. The art brings the place to life and encourages visitors to notice the layout and theme and to appreciate the works. According to Jordan the brand, the fresh shop generates a refined, sensory space that link individuals to the nation's art styles, and is a completion of Nike Inc.'s integrated global market aspiration, in which the visceral experience of a physical store & the intuitive solutions of digital shopping go hand in hand. Jordan's campaign is held at unconventional OOH spots in Dubai. The ad copy mainly uses the Jordan logo put against a black background, as well as other graphic backgrounds that really make the logo stand out and easy to notice. The advert also highlights the phrase Opening Soon, The Dubai Mall keeping the campaign simple, professional and straight to the point. Don't be surprised if you spot Jordan's logo across Dubai Streets. The campaign was released during the second week of July for the first time and it has limited locations on Dubai's prime digital screens.
