Dubai Summer Surprises is announcing that summer 2021 is becoming a “share millionaire”. Win amazing prizes and enjoy a summer of a lifetime at City Centre Deira. Thus, there is a 3 step process in order to shop and become a SHARE Millionaire every week; Step 1 is to Shop at your favorite stores for AED 300 and more, Step 2 is to scan your receipts on the SHARE Rewards app, and finally the third step is to get the chance to win 1 million SHARE points. The visual billboard of the OOH campaign is designed perfectly to address the message of the campaign directly to customers using a light purple color in the background applying the “C” letter of City Centre in shades of blue. The beach, sand and a suitcase were a success in art for delivering summer vibes through the billboard. Also adding multiple gold bars beside the suitcase reflecting the campaign name of “share millionaire” used as an attention grabber for people in the streets The campaign popped up on the billboards of Dubai within the second week of July 2021 with limited locations.
