Masyaf Ras Al Hekma is a condition of nostalgia for valuable times. This renowned location is a compound in the North Coast and is expertly planned as well as developed by M Squared Real Estate Developments. Inspired by Greek architecture, where natural minimalism and drifting seascapes have existed, Masyaf Ras Al Hekma is a vivid dream indoors, reaching out on a grand scale. It elevates deluxe living to new heights, ensuring equal vistas for all homeowners while exuding an enormous aura of exclusivity and unbroken calm reminiscent of the old summer days. Natural light and salty, sun-speckled beauty are dwelling around every angle of the distinctive houses at Masyaf Ras Al Hekma. There are three different visuals, so they are all diverse. The first visual shows the Mediterranean Sea and a dazzling pool. It also accentuates the Greek style they go for and the calm whiteness in decor that emphasizes nostalgia. This billboard is titled “A Luminous Greek Interpretation”. The second visual is of a model on the beach, by the quote “Tomorrow’s Nostalgia”. She embodies carefree, happy energy, and a free spirit, so it inspires passers. The third visual features a model as well with the same centered quote, but her face and features are not shown. In other words, only her sand-coated shoulder is visible and her hand, as she’s holding the tangerine petals of a flower, also her wispy, wind-swept hair is in the frame, too. Do you want to delve deeper into details about the M Squared Real Estate Developments’s OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
