A massive awareness campaign by Sharjah Islamic Bank motivates UAE residents and nationals to open their new bank accounts immediately, in order to get exclusive banking experience which aims to serve community needs that are constantly changing. Sharjah Islamic bank’s prior campaign was executed in order to expand brand awareness and regulate the use of “smile cards”. The bank is back on billboards stimulating an easier banking option that has to do with SIB Digital Account which can be accomplished in a matter of seconds. The campaign informs audiences that the SIB Digital App can now be downloaded from Google Play or App Store. The process is portrayed as “Super Easy!” which is how consumers can “Instantly” open a new account. The ad copy also lists 3 main steps which include; downloading the SIB Digital App, taking a selfie, and instantly acquiring your own account. SIB digital banking has now provided the opportunity to bank on the move. Some of the exclusive features of Sharjah’s Islamic Digital Banking Services include; zero minimum balance, without salary transfer, a unique product for those that thrive online. The ad copy uses the mottos “Change The Way You Bank!” & “Game On” which is bound to grab the attention of many consumers of financial services across the UAE. The campaign is a fairly new one which was released during the second week of July as digital screens, hoardings, uni-poles, and lampposts across Dubai & Sharjah.
