With the close arrival of the approaching academic year, private sector higher-education institution, Sinai University, has popped on Cairo's OOH scene to raise awareness that they are currently accepting new enrollments and students applications. The university was last spotted on Greater Cairo's roads with their “Your Life, Your Decisions” encouraging high school graduates around Egypt to consider studying under the phenomenal curriculum that Sinai University offers, let alone its breathtaking location in the Sinai Peninsula of Egypt. Sinai University is back on billboards with a creative tagline which can relate to many fresh graduates around Egypt We Know Your Story, is the reflective phrase highlighted in all the different visuals, of the fact that the university provides various faculties which include; Natural Therapy, Dentistry & Pharmacy. Another visual uses the consistent tagline while presenting faculties of; Engineering, Information Technology, Mass Communications, & Management Sciences. The ad copy also indicates that there are more than 9000 graduates of Sinai University. The campaign also offers the university's hotline 19050 encouraging students to instantly apply along with highlighting the official website www.su.edu.eg. The design of the advert is also very creative since it portrays each faculty by representing the nature of different careers. An engineer is seen working at a location while a mass communication is standing behind theatre red curtains. To find out more on Sinai University's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.
