Art & Parfum made a strong appearance on Dubai’s OOH scene to induce you to pick fragrance and flaunt the Art that is your style. For the fashionista who loves to dazzle, Art & Parfum inspires you with the soft romantic fragrance of Paris Amour Eau Sensuelle women with timeless floral scents. The fragrance holds some of the most iconic scents like Freesia, Mandarin, Sage, Lily of the Valley, Narcissus, Amber, Sandalwood, and Patchouli. On another visual, Art & Parfum induces males on the roads to just take a whiff from Perfect Gentleman Absolu Men to unleash your inner gentleman, offering scents like Bergamot, Cinnamon, Cardamom, Jasmine, Walnut Wood, Thyme, Amber, and Tobacco Musk. For the irresistible femme, Art & Parfum presents the Intense & Fatal Attraction fragrance on an eye-grabbing, where the background features a pop art, highlighting the pink and blue neon color together on one visual to give the party mood to the ad. The visuals perfectly fit its target audience segment, where this seductive fragrance for the woman instantaneously spins a web of attraction. A sweet touch with Intense & Fatal Attraction with Intense & Fatal Attraction takes you by surprise with unexpected notes of Bergamot, Red Berries, Melon, Jasmine, Orchid, Plum, Amber, Vanilla, and Patchouli fragrances. This campaign emerged in the second week of July with limited locations on Digital Screen in Dubai.