Looking to own a prime apartment in west Cairo? Egypt’s leading real estate development, SODIC returned to the OOH scene with a new campaign after introducing its coastal town “June” in its previous campaign. SODIC has soared with an outdoor advertising campaign to tease the audience with the October Plaza SODIC compound, nestled in west Cairo, specifically in October city. The visuals have been partitioned into two parts. The first partition of the background features individuals, enjoying their time at October Plaza to reflect the quality of life that they will have. This depiction induces the audience to be part of this community. On the other hand, the second partition appears on a blue-themed color, where the color choice was opportune to build trust with its customers, and also the color perfectly fits with the living aspect at October Plaza compound, which is peacefulness and tranquility. There is a straightforward call-to-action in “select your unit on-site” and also the advert offers a contributed telephone number for more details. SODIC’s October Plaza is touted as a “Boutique Community Living” with unique and luxurious spaces. Do you want to delve deeper into details about SODIC’s OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
