From the 1st of July to the 4th of September, Dubai Summer Surprises (DSS), invites you to enjoy unbeatable sales and special offers and win amazing prizes from draws that are citywide. DDS’s massive awareness campaign has been bombarding Dubai’s roads with amazing deals, venues such as The Beach, live entertainment and fun for the whole family. This time DDS shimmers Dubai’s OOH scene with a bright Modesh Daily Jackpot campaign that offers audiences the chance to “Spend AED 200 for a chance to Win AED 10,000 Every Day.” As part of DSS, the Emirati audience now has the chance to take home huge prizes by only spending AED200 in a single or cumulative shopping spree at Nakheel Mall or Ibn Battuta Mall. These participating malls have a customer service office where you scan your receipts to redeem entry into the draw. The malls will also be displaying ongoing events, shows & activities targeted at kids to shape up a family summer adventure. The campaign adopts a very exciting bright red background that promotes feelings of energy, power, passion, and excitement. The advert also displays the characters Modesh and Dana which tend to put on spectacular shows. The new campaign is a limited one which was released particularly for Eid Al Adha 2021 and it was published in the first week of July as lampposts and digital screens across Dubai.
