Dubai Summer Surprises gets Dubai residents and tourists ready for the best summer holiday with endless rays of sunshine, breezy cabanas, fabulous shopping and family fun. Dubai’s billboards shine with the summer’s massive campaign promoting several different venues and activities. With Dubai Summer Surprises you can find the best deals for Eid Al Adha and enjoy a roll out series of surprises and attractions for families including games, prizes, dining and entertainment varieties lined up for the 6-day Eid vacation and beyond. Dubai Summer Surprise’s (DSS), last campaign had to do with announcing the mega sale that will return in July and it has thrillingly climbed on Dubai’s billboards with the most exciting activities to be done. Organized by Dubai Festivals and Retail Establishment (DFRE), all stores, malls and venues taking part in this year’s Eid Al Adha festivities and DSS will follow social distancing regulations and the wearing of masks. According to the campaign that portrays a family having members who are of different ages, some of the events in the package include; Big Eid Eat, DDS Dine and Win, Aventura Parks, Dubai Festival City Mall, La Perle, City Center Mirdif, Mall of The Emirates, Modesh World, City Walk and many more venues that will be hosting extraordinary events and occasions celebrating Eid Al Adha. The ad copy also indicates that the package will be available starting from the 1st of July till the 4th of September. The campaign was distributed across Dubai and Sharjah in the form of digital screens and it is a new OOH campaign that started in the second week of July.
