Wafa Assurance covers 39% of the African insurance market, as it is present in Morocco, Tunisia, Ivory Coast, Senegal, and Cameroon. Recently, Wafa Assurance is expanding its presence across Africa by establishing in other 10 African countries to cover 65% by 2025. Therefore, Wafa Assurance debuted on Cairo’s billboards with an OOH advertising campaign, granting the license to operate in Life and health insurance in the Egyptian market. The ad copy promises the audiences from different age groups to secure their investment and increase their savings as well as secure their pension and children's future. Wafa Life Insurance will use digital to ensure simplified customer journeys and high service quality, also it intends to develop an assistance program for the Egyptian market and diaspora, as well as to depend on the Egyptian subsidiary's expertise to expand into English-speaking African countries. Wafa Life Insurance Egypt also participate in the Egyptian government's financial inclusion initiative by promoting the Taamine Iktissadi offer, a set of insurance products designed for a large audience that are simple to comprehend, simple to subscribe to, quick to claim, and affordable in terms of cost. For more information on Wafa Assurance’s campaign budgets, types, locations, media plan, OOH kinds and more. Just contact Monitoring-Out-of-home (MOOH) the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
