Ras Al Khaimah Tourism Development Authority (RAKTDA) has turned up with an OOH campaign to launch Emirates' summer tourism campaign, WANASA that will be running out till September 15. As a part of WANASA campaign, At check-in, all guests in the emirate will win a 'Book. Scratch. Win' scratch card, where they can use it for guaranteed prizes. Among the benefits of the package are free access to Dubai Parks and Resorts, the Jebel Jais Flight and Jais Sky Tour, the Bedouin Oasis Camp, Al Hamra Golf Club, and the Suwaidi Pearl Farm, as well as discounts at local restaurants, upgrades, and free stays. The OOH campaign displays must-visit destinations to grab attention and give positive connotations of authenticity, nature, and adventure. This perfectly fits with the entertainment aspect of Ras Al Khaimah. This campaign swept in the first week of July for the first time on Hoarding Billboards and Digital Screens in Dubai.
