EMAAR spikes Dubai's billboards with The Summer of Extra at The Dubai Mall which is a shopper's dream with a boasting of fun attractions, and much to explore. There is something for every kind of visitor at The Dubai Mall which is one of the world's largest shopping malls that consists of over 1,200 retailers of high-street favourites, department stores, luxury labels and couture. After The Dubai Mall's last campaign that focused on the month-long football festival, it has now come back stronger with The Summer of Extra which is presenting the remarkable opportunity to shop and earn 15% extra Skywards Miles at The Dubai Mall, powered by Dubai Summer Surprises and Emirates Skywards from the 1st till the 31st of July 2021. The campaign also encourages audiences to download The Dubai Mall application. The campaign is applicable to all holders of valid Skywards membership program. Skywards customers will receive 15% extra Skywards Miles if they spend AED 100 each during the Campaign period and submit their receipts through The Dubai Mall App within 14 days of the transaction. Skywards members will also earn 15% more Skywards Miles if their purchases are made during the campaign season and with an involved companion in a qualified category. The ad copy uses 2 main colors which are Cyan or and Yellow. Cyan promotes & encourages calmness, peace, clear & rational thinking, thoughtfulness, hygiene as well as emotional control which is a necessary appeal towards smart purchase decisions. Yellow is perceived as a cheerful color that represents optimism, enthusiasm, creativity & fresh energy. The campaign is a new one that was published in the second week of July as Digital Screens across Dubai City.
