After promoting Saudi Arabia's tourist destinations in its last OOH campaign, Visit Saudi has made its appearance back on Dubai's Billboards with a new outdoor advertising campaign, inviting its audiences to enjoy the best of Saudi's summer beach destinations and activities as well as immersing themselves in the beauty of Saudi's mountainous landscapes. The visuals depict snapshots of different places, recommended to visit this summer 2021. For instance, Saudi Arabia’s scuba diving capital, Yanbu, also known as The Pearl of the Red Sea, where there are unlimited underwater treasures, marine creatures, and communities of Scuba Divers. The second destination recommended to visit, is the Maldives of Saudi Arabia, Umluj, where you can explore islands like Jabal Hassan and relax at coastal beaches that are covered by palms like Ras Al Shaaban and Doqm. In addition, it is possible to discover mango farms and to head to Harrat Lunayyir, where a black lava field can be discovered. This new campaign emerged in the last week of June on Digital Screens in Dubai.
