The annual Camel Trek organized by Hamdan Bin Mohammed Heritage Center (HHC), has landed on Dubai’s billboards with an OOH advertising campaign for the first time, inviting its audiences on the roads to register for this extraordinary journey. Doors are opened for new camel trekkers from all nationalities to experience the adventurousness of the desert for long distances and days. It is a journey that takes you through the past and to the long-standing heritage of a true culture, where it is a place that tests your endurance and patience. The visuals feature a group of camel trekkers sailing in the desert, adding a straightforward call-to-action phrase that says CAMEL TREK 2021 SIGN UP NOW! in both English and Arabic via INFO@HHC.GOV.AE for registration.This campaign emerged in the last week of June on UniPole Billboards in Dubai.
