Al-Futtaim Automotive Motors raises awareness and reinforces brand identity with the launching of the all-new Land Cruiser of 2022 on UAE's prime OOH destinations. The Toyota Land Cruiser is one of the most iconic and legendary vehicles of all time since the flagship SUV has been present for around 70 years in approximately 170 different counties. This version has been a long await and it has been finally revealed on Dubai's billboards. After Toyota's last campaign that focused on raising awareness on the brand identity by using the slogan Trust Your Toyota Here, the automotive brand is back stronger with its latest Land Cruiser campaign that uses the same formula with major improvements. The ad copy portrays the new Land Cruiser to be bolder, lighter and stronger using flagship technologies while safety is standard and intensely maintained. The visual also reflects how the car can tolerate extraordinary environmental conditions including desert and rocky areas. The campaign also uses photographs of a white car in soft desert sands from multiple angles as well as offering the official website Toyota. ae. The campaign is a relatively new one that was launched in the first week of July across the city of Dubai and it took the form of Mega Coms and Hoardings.
