Hunger intensified in passers of Dubai’s roads as they caught sight of Merchant Meats’ newest OOH campaign. Merchant Meats started as a food supplier, then became a restaurant in 2020, where the foodservice is announcing via billboards that it’s “now available at retail stores”. From 2004 to this day, they were supplying over 280 restaurants, airlines, and hotel venues, offering burgers, meats, sausages, chickens, vegetarian options, desserts, and drinks. The billboards appear with their jet black background, written in bold and white in both English and Arabic. The aroma of their sizzling and succulent meat almost wafts in the air from the pictures of their packaged beef burger, turkey thin strips, beef hot dogs, beef salami, and more. They are shown in neat and black packaging on top of one another, so people are aware of what to look for in the stores and can spot them easily. The mouthwatering taste is transported from the outdoor ad images to the tongues, appealing to all senses. This new campaign emerged in the fourth week of June 2021 with limited locations in Dubai
