Al Waly Urban Development climbed up on Greater Cairo's billboards to raise awareness of their new Veranda Residence which promotes Simply, Living as the main perspective executed in the real estate project. Al Waly Group has over 50 years of experience in Urban Development and is a major investor in Egypt and the Middle East. It is also a leading organization in the construction and manufacturing industry. Veranda Residence Compound is the latest project being executed by Al Waly Developments, transforming a 27-feddan area to a vibrant community residing in 24 apartment clusters occupying 19% of the total area. Veranda's prior campaign reflected the extent of comfort offered by the residential compound however, the brand used blue as the main brand color and it has now switched to using white on green backgrounds since green tends to project feelings of growth, nature, security, rest, peace, and refreshment which is more suitable for Veranda's real estate campaign. The ad copy portrays families enjoying time together and having fun in wide green spaces as well as having dinner together in a cozy atmosphere. The campaign also shows a group of friends hanging out and enjoying their leisure time. The slogan is also highlighted in big font to grab consumers' attention along with the company's hotline. For additional information on Veranda's campaign, you can check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, for details on campaign types, kinds, budgets, locations and more.
