In Eid Al-Adha, it is necessary to keep in mind the less fortunate and affect their lives, while many of us enjoy the family gathering, we must remember those who are deprived of this gathering. Therefore, Misr El Kheir Foundation is always taking over the billboards of Cairo, encouraging people to relieve people's suffering on every occasion. After relieving people’s suffering in the holy month of Ramadan 2021 in its last OOH campaign, Misr El Kheir has turned up Cairo’s billboards with a new OOH advertising campaign, launching a new initiative that induces people on the roads to debt relief indebted female prisoners before Eid Al-Adha. The visuals depict a girl, playing a hide-and-seek game, then being surprised by her mother, returning to her, as shown on the TV commercial. The campaign's message is to pay your Zakat to Misr El Kheir and free 2000 indebted female prisoners to return back houses to their children. This is because mothers play an important role in our lives; overwhelming us with a sense of security and warmth. As for the ad copy, it highlights the ways to pay your zakat via the official website of Misr El Kheir, Misr El Kheir’s App for Android & iPhone users, Fawry, or at all banks. For additional information on El Araby Group’s campaign, check out MOOH, the dedicated media intelligence company and analysis system that will provide you with more details on the campaign’s accurate budgets, types, kinds, locations, and more.
