Dubai national champion and a renowned luxury hospitality leader, Jumeirah Hotels and Resorts, has turned up on Dubai's billboards with an OOH advertising campaign, ensuring their audiences a wonderful staycation by providing the best standards of security and service with a discount up to 40% off for Emirati and residents only. Jumeirah Hotels and Resorts debuts on the billboards of Dubai, alluring Emirati with its incredible offers and unrivalled benefits on their staycation. As shown on the billboards that Jumeirah Hotels & Resorts invites you to “Save up to 40% on your stay, including entry to Wild Wadi Waterpark and more”. Therefore, those who chose to stay at Jumeirah Hotels & Resorts, will be having access to Laguna Waterpark and Green Planet per stay as well as having access to Jumeirah’s private pristine beach. Meanwhile, they will save up to 40% off on bed and breakfast rate with 20% off on food and beverage. On the other hand, those who selected to stay with half board can save up to 30% and to savor cuisine for lunch and dinner at the most marvelous spots at the hotel with an extra 5%. This campaign emerged for the first time in the fourth week of June with a limited location on Hoarding Billboards in Dubai