Contact Development rises on Greater Cairo’s OOH landscape with their new awareness and branding campaign “We Talk Business”. Contact Developments is a leading real estate Developments Company built based on massive knowledge databases by top experts with 20 years of professional experience in the field of construction and development in both Egypt and KSA. The company’s previous campaign attempted to raise awareness on Mercury Business Complex which is the first administrative retail building that combines different culture through a masterpiece design and the most flexible areas and units. The campaign reflects the core values of the organization by portraying an engineer standing among various tall buildings and towers as well as demonstrating a businesswoman completing her daily routine. After using red as the main color for the launch of Mercury, Contact Developments uses green as the dominant color of this year’s branding campaign since it is commonly known to reflect feelings of safety, nature, growth, refreshment, peace and abundance. It also reflects intellectuality and intelligence. The visual also offers a hotline which is “15694”. For additional information on Contact Developments’ campaign, don’t hesitate to check out Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in both Cairo and Dubai, for details on campaign budgets, types, kinds, locations and more.
