Cartier, the leading luxury brand for jewelry and watches, just proved that there is a reason for their notability once again. Their latest campaign launch for Pasha De Cartier watches, which they had promoted earlier this year in January, hit Dubai’s streets with a glamorous bang. The outdoor advertising campaign reiterated their tight grip on the jewelry market, especially after their spring/summer eyewear collection and Ramadan’s new dawn billboards. Diversity isn’t just a trend anymore, but it’s a requisite for companies and Cartier is playing its part with these billboard visuals. Academy award winner Rami Malek, mega actress Maisie Williams, hotshot musicians Troye Sivan, Jackson Wang, and Willow Smith star front and center in a black and white themed campaign to show the contrasting backgrounds and unique paths of each. Yet still, they are tied together by the grandiose Pasha watch that fuses both the majestic air of its origin in 1980 and the sleek edge of 2021. As faces of the youth, the models are celebrating their differences, representing the wide array of talents they have, also they are standing in a square within a circle, mirroring the design of the watch. The campaign arose in the fourth week of June with limited locations in Dubai.
