Masdar City penetrates Dubai's OOH arena with its new The Home of Innovation campaign which is centered on the slogan and hashtag #For A Sustainable Future. Masdar City positions itself as the home of innovation and the ultimate hub for innovative businesses since the place redefines how we live together by providing a center for research & development which is extremely advanced in real-world technology to ensure a sustainable future. The city also nurtures homegrown businesses along with those from all over the world that aim to tackle the challenges of tomorrow. Since sustainable urban living is Masdar City's priority, the development hub also provides extraordinary living experiences and the city is becoming the home to a rapidly growing clean-tech cluster, business free zone & residential neighbourhood with restaurants, shops, and public green spaces. The ad visual uses the motto in big print which is very eye-grabbing. Establishing itself as the home of innovation, Masdar City shows a vivid photograph of the beautifully engineered and constructed buildings of the development hub. The advert uses the main color of blue which reflects emotions of calmness, serenity, peace, security & tranquillity. The campaign is new and was released during the 4th week of June as a limited campaign for the first time across the City of Dubai. Red also symbolizes passion, strength, confidence, energy, power, excitement and attention which explains why Home Box have recently rebranded their logo color from black to red over a white background to make it stand out even more. The campaign is a relatively new one and it was released during the first week of July around the cities of Dubai and Sharjah.
