Digital Misr climbs up on Greater Cairo's billboards with the support of the Egyptian Ministry of Communication & Information Technology, to lay the foundation for the transformation of Egypt's government services into an easy and accessible digital platform that provides all the locally needed services and government transactions, all from one place. Egyptians now have the opportunity and benefit of saving their time by finishing papers virtually, through Egypt's digital service platform, in just a few minutes. All services available on Digital Misr include; Civil Affairs, Supply, Documentation, Vehicles, Real Estate, Licensing, Registration, Court Papers and Property Taxes. The campaign visual shows that anyone can now use www.misr.gov.eg, from any place at any time to quickly finish any governmentally required paperwork. The ad copy also demonstrates that license applications and renewals can also be done through the new online platform. The campaign also highlights that if a personal ID card is lost, it can be redone through the domain. For more information on Digital Misr's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, for additional information on the campaign's types, kinds, budgets, locations and more.
