Nissan climbs up on UAE's prime out of home advertising billboards to celebrate 70 Years and Counting of Nissan highlighting the Nissan Patrol especially after the unveiling of the phenomenal car model in their previous campaign. The Patrol Super Safari is branded as the world-class adventurer with its impressive styling and richly appointed interior. The Nissan Petrol transcends expectations & perceptions of a 4WD vehicle that is superiorly engineered allowing riders to escape the ordinary and explore new possibilities. The Patrol is considered an icon which is steeped in tradition yet steered by the future which is the perfect combination initiated by the company which includes; purpose, prestige and heritage. The Petrol is a new and fresh look which makes it a legend reborn. The ad visual shows that the campaign is powered by Expo 2020 Dubai which aims to connect minds, bring new experiences & dedicated efforts in development communication such as; events, programs, partners, pavilions and attractions. The ad copy also portrays that Nissan Petrol is suitable for sandy desert areas which is where the car is photographed for the advert in various angles. The campaign is a new and limited one which was launched in the 3rd week of June across the City of Dubai.
