Pampers spikes Dubai's OOH scene with its massive campaign for Pampers Night which offers babies All around Night Protection. Pampers Nights keeps babies dry throughout the night since the overnights are extra absorbent with Breathe Free liners that help soothe and protect skin. Air-dry channels also keep your babies comfortable for all-night sleep with blankie softness and 100% pampers protection that contains 0% parabens and latex and it made of completely natural rubber. Pampers holds the priority of the baby's safety first and their product is dermatologically tested and hypoallergenic. The advert shows that the overnights offer parents down to zero changes since there is no leakage at night. The billboards also reflect that Pampers Night is 100% recommended. The campaign also induces the ambassadorship of @marwa_mudassar, a dedicated mother and owner of Lua Baby Clothes and Maxim's Baby Store LLC. The campaign was distributed as a hoarding across the City of Dubai during the third week of June for the first time.
