Dubai Opera has shown up with a new OOH advertising campaign via Dubai’s billboards, bringing to you an unforgettable night with Ragheb Alama. This campaign popped up after reviving the nightingale Abdel Halim Hafez via a hologram concert in its last OOH campaign. The curtains are raised at Dubai Opera and still creating a program of events for 2021. The visuals feature the Lebanese superstar Ragheb Alama with a slick black suit, holding a microphone for singing; referring to the exciting and exceptional live concert of Ragheb Alama, where he will be taking the stage at Dubai Opera for two nights on 15th and 16th of July. The billboards show that the concert is organized by “Arabian Entertainment House” in association with “Dubai Summer Surprises” that is running from 1 July till 4 September 2021. Moreover, the visuals are highlighting the event's partners like the renowned bank Emirates NBD, the media partner Hills Advertising, and music radio station 99 Arabic. The ad copy is inviting the audience on the roads of Dubai to “Book Now” via Dubai’s Opera website, where you will be enjoying a selection of Ragheb Alama’s sensational hits in a live concert, performing some new hits such as the newly released songs. This new campaign popped up in the second week of June for the first time on Digital Screens in Dubai
