Al Mansour Automotive rises on billboards of Greater Cairo with its new awareness and rebranding campaign that revolves around the company's new smartphone application which can now be downloaded from App Store or Google Play. After Al Mansour's prior campaign that was launching the MG5 Sedan, Mansour Auto is currently raising awareness on the new app which offers car services, car showrooms and trade in services. Mansour Auto is considered the official General Motors dealer in Egypt and it is the leading company in the distribution and marketing of transportation products and vehicles. Mansour Auto's dealerships include; General Motors, Chevrolet, Isuzu, Peugeot, Opel, MG, ACDelco, and Hero. Because the company deals with various brands, it needed to narrow down search engines and make it easier for consumers to benefit from sales and information under one roof, which is the new app. The ad copy also indicates that with the new app Mansour Car Agency is Always with you. The graphic design used for the advert is very creative and convenient since it shows a hand holding a smartphone that has a car agency popping out offering car showrooms, services and trade-in. For additional information on Mansour Auto's campaign check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai, for more information on campaign budgets, types, kinds, locations and more.
