Hublot climbs on UAE billboards to promote and raise awareness on the new Big Bang E watch that's collaborated with UEFA Euro 2020. The watch is the official timepiece for the Euro 2020 World Cup and it symbolizes the tournament by dazzling the crowd with a connected watch to the European Football Championship. After Hublot's last introductory campaign for the Big Bang Tourbillon that amazed Emirati audiences, Hublot now announces its all-new Big Bang E Euro 2020 timepiece which has the ability to display live scores of the competition. The campaign encourages Football Lovers to become a Hublotista and purchase the special edition to receive a unique token tied to Football 2021 podcast episodes that are based on universal values of victory featuring football icons and beyond. The timepiece portrays the majority of flags that represent the European countries participating in the tournament. The 12 nations initially planned to host are aesthetically featured in the watch's attributes along with spectacular black ceramic developed and crafted by Hublot technicians that were also able to make the watch water-resistant to a depth of 30 meters. The ad copy informs consumers that this edition is available at branches including The Dubai Mall and Mall of the Emirates and that the campaign was executed by Ahmed Seddiqi & Sons. The campaign is active across Dubai City as Uni-poles.
