UAE has always been a safe place to travel and one of the appealing higher education destinations to study, so Dubai’s billboards welcome Northwood University, International Program Center (IPC) at Ras Al Khaimah in UAE with an OOH advertising campaign. Northwood University is the first American university to establish a presence in the RAKEZ Academic Zone, which is quickly positioning itself as a global education hub. Northwood University aims to “develop future leaders of a global free-enterprise society” by receiving the same high-quality education and value received at their main campus in Midland, Michigan (USA), notably the experiential learning opportunities that their courses provide. The ad copy illustrates the kind of programs available at Northwood University as the university offers a Bachelor of Business Administration with majors in Finance, Management, Marketing, and Hospitality Management. In addition, all majors have the chance to add a minor in Business Analytics. This new campaign popped up in the second week of June for the first time with a limited location on Digital Screens in Dubai
