Damas shimmers on Dubai's billboards with its Gaia Collection and its collaboration with Nadine Njeim's ambassadorship. With the star being the new face of Damas, she models and showcases the beautiful pieces in such an elegant and elite way. Gaia is considered to be the next generation of diamonds since its innovative premier collection which revolves around fully fam-made diamonds that are powered by energy that is completely eco-friendly. The collection also has zero carbon footprint and the diamonds are cultured atom by atom indicating the high quality of the real diamonds being exhibited. The carrot quality of the Gaia collection is the highest of them out there and these diamonds have optical, psychical and chemical characteristics since they are 100% natural and did not go through the process of environmental toll mining. The campaign uses a black background to really show the beauty of the diamonds and Nadine Njeim is also seen wearing a plain black dress. The ad copy also associated social media hashtags including #WomenOfTomorrow and #DiamondOfTomorrow. The visual also indicates that the collection is available online and in-stores. Damas focuses on maintaining sustainability with offering gentler and pure diamonds that reflect integrity and authenticity. These diamonds of tomorrow are bound to shine with a reflection of a brighter future. The campaign is a relatively new one which started in the third week of June and was released as Uni-Poles across the city of Dubai.
