EMAAR Entertainment climbs on Dubai's prime outdoor advertising arena to raise awareness on the new leisure assets and activities provided by the company and also to promote the brand by offering up to 50% off when booking tickets for Dubai Aquarium & Underwater Zoo which is one of the many entertainment hubs owned by EMAAR. The Aquarium mimics the marvels of the open sea and showcases the most diverse and fascinating aquatic life with several hundred different species including sharks and stingrays. It is definitely like no other aquarium in the Middle East or worldwide which is why it was the main focus of the campaign. The brand is currently positioning itself as the pioneering operator of world-class and unique entertainment experiences. EMAAR's last campaign focused on grabbing attention to the football festival happening at The Dubai Mall but the brand has come back even stronger with a campaign showing that The More You Buy, The More You Save when it comes to financially dealing with the company for property or entertainment purposes. The advert also reflects that EMAAR is offering unique experiences at the Top of Burj Khalifa along with Reel Cinemas setting a new standard of cinema experience, a VR Park, The Dubai Ice Rink, The Dubai Opera and Kidzania Dubai. The ad copy shows the Dubai Aquarium and Underwater Zoo along with some of the other leisure assets suitable for families and all age groups and this makes the campaign extremely exciting and captivating to the Emirati audience as well as the international tourist audience that currently cannot wait to visit Dubai. The campaign is a relatively new one that was published in the second week of June as digital screens around the city of Dubai.
