Buffalo Burger launches a mouth-watering promotional campaign, raising awareness and motivating consumers to try out the food chain's new Magic Box Meal that includes 4 burgers of your choice (150 grams), 4 potato fries boxes as well as a liter of Pepsi, which all costs only 240 EGP including tax and service. The offer is a real deal since ordering this shared meal separately, would cost a lot more than the offer given. Buffalo Burger's prior campaign introduced a new sandwich to the menu but the fast-food chain is currently focusing on promoting family or group meals. The campaign includes the restaurant's hotline which is in big copy to drive consumers to take action and make the right purchase decision. The food photography used stimulates appetite and attracts new clients by bringing out the brand and its fresh food and high-quality meals. The ad copy uses the color orange which is very attractive and visible to consumers passing by, especially because the color brings to mind feelings of enthusiasm, warmth and excitement. For additional information on Buffalo Burger's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system that will provide details on the campaign's budgets, types, kinds, locations and more.
