Cigna sparkles up Dubai's billboards with its first and limited campaign that guarantees you no more compromises with All-New, Revised and Affordable Insurance Plans. Cigna establishes its brand identity as high quality and affordable health care solutions that ensure premium health care at value-based pricing since Cigna's new range of plans that offer reputed quality with incomparable prices. The visual also induces their main slogan Together All The Way, which initiates relationship building between the newly established company and its audience. The organization offers 2 main types of insurance that includes; employee insurance for businesses, and personal insurance for individuals or families. Their domain also offers services such as; mental health support, 24/7 access to virtual doctors, critical illness care through in-house doctors and 24/7 customer care in 170+ languages. Pandemic-related healthcare is also provided as part of Cigna's insurance plans and the visual uses 2 main colors which are white and blue. These colors reflect hope, goodness, cleanliness, sincerity, integrity and stability. The campaign is a relatively new one that was distributed as digital screens and bridge billboards around Dubai City Streets.
