NEWGIZA renews the look of their OOH campaign and surprises us again with their colorful creativity and remarkable simplicity. The new city in 6th of October is rapidly winning fans with their creative conceptual style. An upscale living environment, the project is home to 10 fully integrated neighborhoods, as well as state-of-the-art sports facilities and a world-class university. Building on their previous slogan “ILoveNEWGIZA”, the new ads read “Hello NEWGIZA”, a sign that the thriving 21st century urban project is developing fast. The artwork is abstract and colorful, with lots of dots full of light that transmit energy and probably represent concepts, just like modern icons. The new campaign uses Large and X-Large billboards and can be seen in different locations across the Greater Cairo.
