As the summer months draw closer, Dior ae has released a new OOH advertising campaign on the roads of Dubai, bringing Maison Dior's new Signature eyewear collection to the billboards, designed by Maria Grazia Chiuri for her Autumn 2021. This campaign has glammed up after featuring Maripol and Fabien Baron a few days ago, promoting Dior's fall collection 2021 in its latest OOH campaign. Following the vibrant advert that captures a group of models, swaying in radian cubes of colors and wearing striking styles of Dior’s new line sunglasses collection, Dior has landed on an astonishing OOH campaign to introduce the Dior Signature eyewear line, comprising a broad range of designs and colors. The visuals feature a model wearing circular and square-shaped sunglasses, each pair has a sleek silhouette with a gold-lined Christian Dior label on the stems. The interesting fact that this new collection comes with the feature of virtual try-on powered by AR technology, also by utilizing fashion house’s new Instagram filter to see how you will look, while wearing your new sunglasses before purchasing to avoid picking the wrong item. Dior’s new campaign has shown up in the first week of June with a limited location on UniPole Billboards in Dubai
