Since its start in 1972, Taqeef has been dominating the Middle Eastern air conditioning market. Taqeef aims to develop the most advanced technologies to deal with the harsh climate, also it seeks to remain the benchmark for excellence in the region. Therefore, Taqeef has climbed up on the billboards of Dubai with an OOH advertising campaign, promoting its latest Midea Cooling Air Conditioner. Midea is the world's largest electrical appliance manufacturer, as well as the world's third-largest HVAC company that comprises split, window, portable, dehumidifier, VRF (variable refrigerant flow) systems, chillers, and fan coils, compressor condensing units, and light commercial air conditioners. The visuals display Midea Cooling Air Conditioner on a white template, presenting its new Ultimate Comfort air-conditioner (AC) series with an Inverter Quattro Technology that produces a strong flow of cool air in seconds. In addition, the Ultimate Comfort series also has a cutting-edge sterilization technology ‘Innovated Air Magic to kill harmful bacteria in the air while the AC is on. Moreover, Midea is touted as Green Clean; including environmentally friendly ingredients to protect human health as well as the environment. This new campaign in the first week of June appeared for the first time with limited location on Hoarding Billboards at Sheikh Zayed Road in Dubai, and also emerged on Al Ittihad Road in Sharjah
