Damac glams up Dubai's billboards with its call for UAE residents to live their dream Dubai lifestyles. Damac encourages consumers to ride the wave of Dubai's flourishing real estate market with Damac which is one of the leading luxury property developers in the Middle East. Whether its ready villas in a golfing community, or waterfront apartments in Dubai Marina or even Hollywood-inspired hotel rooms near the Burj Area, Damac has a good investment opportunity for you. The campaign focuses on raising awareness of Damac's outstanding wave pool which is approximately one and a half times as big as a professional hockey rink and features a green landscape. The visual uses ad copy such as Can't Get Enough Wave and Pooling? which indicates that Damac has its own wave pool, imported from Belgium and that it’s a huge pool inspired by California landscapes. The motto More Fun, More Life, More Adventure is also used to attract Dubai's residents to check out the top-notch beach and pool-based compound. The campaign also highlights that the full extension of the project is coming soon and uses a relaxing photograph of the pool. The colors used for the ad copy are mostly orange and blue since they symbolize success, sociability, trust, loyalty and competence. The campaign was released in the last week of May as a digital screen in Sheikh Zayed Road, Dubai.
