Viya sparkles Dubai's billboards with its one of a kind luxury lifestyle application which is free of charge for registration. Exploring the world of Viya, it is noticeable how the mobile application provides best recommendations for top-notch dining experiences and mainly focusing on golf and offering top golf course locations with the best exclusive available rates through the app. Viya also gives users enjoyable and easy access to pools, beaches and spas that can be booked with Viya to enjoy luxury treatments. The company also provides a range of discounts and package offers at your favorite classes and gyms in Dubai. The message of the campaign revolves around; saving on every purchase when making a transaction at any Viya outlet. It also reflects that you can gain up to AED 1 in Viya points that can be spent on any participating partners of the company. Viya also offers rewards that can be spent on preferred experiences. The visual indicates that the app can be downloaded through App Store or Google Play and highlights the key factor of providing top golf experiences in the heart of Dubai. The campaign is relatively new and was launched in the first week of June as Uni-poles at Sheikh Rashid Road and Al Garhoud Bridge in Dubai.
