OSN is the region's pioneering entertainment hub, finally announcing that the year's most anticipated event; Friends: The Reunion, will be available on its platform at the exact same time as the international release which many fans are anxiously excited for. Subscribers of OSN will get the chance to watch the long-awaited movie titled The One Where They Get Back Together. Friends is more than just an iconic series and has intensely impacted pop culture across the world including the UAE and GCC region. The campaign encourages potential users to download the application and enjoy their free trials. The ad copy also informs customers that subscription only costs 35 AED per month. The campaign portrays all our favorite Friends stars including; Jennifer Aniston, Courteney Cox, Lisa Kudrow, Mathew Perry, Matt LeBlanc and David Schwimmer who will be reunited for the first time in 17 years on the original Warner Bros. unscripted special. The campaign also gives ambassadorship to Virgin Radio Dubai presenters Kris Fade and Priti Malik who have been gossiping about the magnificent event and podcasting Friends' theme song. The campaign was published in the last week of May and it was distributed as hoardings in Sheikh Zayed Road and as digital screens in Dubai Marina.
