Scholars International Academy (SIA), lands on UAE's billboards to raise awareness on the fact that the school is currently accepting new applicants ranging from the age of 3 until year 13 or high school. SIA is an accredited British school that is active overseas and it guarantees to explore your child's full academic and creative potential. The educational institution provides a rich learning environment for both national and international students with an outstanding curriculum that focuses on childhood development creating a solid foundation for undergrads' future higher education and careers. The large percentage of SIA's teaching staff are qualified and experienced UK nations with extensive academic achievements. The school is one of only 2 British schools that are accredited overseas in Sharjah. The ad copy highlights contact information for parents who are willing to apply for their kids. The visual of the campaign uses 2 main colors which are white and red. The white tone represents purity and innocence along with cleanliness, simplicity, and authenticity. The color also symbolizes a new begging or fresh start which makes it consistent with the advertising message. Red symbolizes energy and excitement as well as passion, desire and power. Red is also used to instantly grab people's attention for the new campaign that was published in the last week of May as Digital Screens around Sharjah at Al Taawun Street, Sheikh Khalifa Street, Alshrq Street and Al Latthad Road.
