ElAraby Group has released a new OOH advertising campaign on Cairo’s billboards that triggered our emotions and touched our hearts to be the first brand celebrating Father's day in Egypt. This new campaign has popped up over billboards after promoting Hoover’s cutting-edge home appliances with the lovely actress Yosra El Lozy in its previous OOH campaign. Almost a week ago, ElAraby group has broadcasted an advert of 1:30 minute, taking the audience through a journey that reminds us of valuable moments with our fathers and the things that they have done to us, showing them as our backbones in our life. Following this emotional advert, ElAraby Group decided to show appreciation and love to fathers in a beautiful way, so they newly released an emotional outdoor campaign to celebrate father's day on 21th of June 2021. The visuals depict a bride-to-be hugging her father, to shed light on his effective role in his daughter’s life through an emotional image of the father and daughter relationship that made us shed many tears. As for the ad copy, ElAraby Group is honoring our kings with a special message “Thank You, Dad” to raise more awareness about the celebration. Therefore, they succeeded in reaching all types of audiences and made their hearts to be touched by the campaign as well as the advert. Are you eager to know more about ElAraby Group’s campaign? including OOH types, budget, locations, and more, only visit Monitoring Out-of-home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
